MARKETING

Print/Web Designs
Marketing Videos
Social Media
Arts Events

Marketing Print & Digital

Selected print and digital freelance materials. Click on images to view PDF content.

Ad sets for digital marketing

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Marketing Videos

Below are some examples of short marketing videos I produced while freelancing for a tutoring company. I learned to carry my camera, microphone, and tripod whenever I was headed to the office, on the chance that staff wanted to produce a video that day—in the midst of blogging, scheduling social posts, and designing print materials. At a small business, versatility is key!

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Social Media

Back to Basics Learning Dynamics

 

I managed the social media feeds on Facebook, Twitter, and Instagram on a freelance basis for this small business from November 2018-November 2019. The tutoring business actually comprised three branches—the tutoring center; a 1-on-1 private school; and translating & interpreting services. During my freelance time, we increased the social media following on Facebook to over 1,000 followers, established an Instagram presence, created new feeds for the private school, and developed consistent branding for all three branches. Below are some sample posts that are representative of my work.

Social Media Advising & Coaching

 

While I advised the student newspaper, our publication added Facebook, Twitter, Instagram, and Snapchat to help reach student readers on the platforms where they spent most of their time. I learned social media management alongside student editors—making mistakes, asking questions, attending conferences, and celebrating successes.

Click the link below to see what The Friar’s Lantern’s social media looked like during the 2017-2018 school year.

Advising Social Media
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Arts Events

Brochures and programs designed to commemorate and market arts events have become my specialty. I designed a minimum of ten programs each school year, and frequently took on additional projects. I’ve learned to design quickly, iterate often, and get proofs on stakeholders’ desks as early as possible. Click the images to see PDFs.

I first created this brochure in 2008, and I update the design with new features and photos each year. The distribution run is about 1,000, used to promote Malvern’s Arts Department at a variety of events.
This booklet is a companion piece to the Arts Department brochure, used to promote summer course opportunities.
Empty Bowls is a passion project. I produced a program for the event from 2008-2018 at Malvern Prep, in collaboration with students who took charge of marketing the event. Effectively, the students “hired” me as a designer who donates services. The branding was a student creation each year. Learn more about Empty Bowls.

Collaborating with Student Artists

Sign produced 42×30, coroplast

I designed programs and signage for at least two Arts Festivals each year. In many cases, a basic student drawing or painting was selected for the design – then it was up to me to create the layout and information design for a suite of signage and programs. In the case of this Winter Arts Festival design, I received the angel drawing as a pen-and-ink. 

Click the images below to see a suite of programs for the Winter Arts Festival.

Click on image to view postcard.
Other Arts Festival promotional designs – some in collaboration with students, some solo work. Click to view full images. Each Festival was designed with its own suite of programs, postcards, and signage.

Choral Events

Collaborating on the designs for spring choral concerts each year was inspiring. I worked with the choral director to investigate the concert theme, and produced a program and poster design meant to be a collector’s item for the student participants.

Click on the images below to view the event programs.

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